Ready Steady Cook and Zimba cook up a storm in 2013
June 10 2011
As you know Zimba has been a key sponsor of Ready Steady Cook - This continues with Series 8 on Channel 10 now until the end of the year.
The new series sees popular Australian Comedian and foodie Colin Lane as host (ex Lano and Woodley). Along with Colin are a raft of supporting stars, singers, actors and a host of Australia's emerging and renowned celebrity chefs.
What is really exciting about the Ready Steady Cook format is that the focus is on fast and practical 'Cooking' not 'Drama' as in other cooking shows. This means the products they use are talked about and utilised in detail to showcase their functionality many times over.
We have dozens of products that will feature in this show every day, driving instant interest and demand. Past independent research for this show has substantiated that consumers will not only recognise the products in-store, they will also actively search for stockists.
See a clip from the New Series - Sorry about the ads at the start